Nutrition, health, and fitness coaches provide an invaluable service to their clients. Clients who have a coach are much more likely to improve their health on a permanent basis due to the amount of support and motivation they receive from their coach. There is a huge demand for health coaches, and more nutrition and fitness coaches have entered the job market.
As a new health or fitness coach, a popular service is to take clients to the grocery or health food store to demonstrate how to shop for healthy foods, make wise food choice decisions, read a label, and determine the difference between a good choice and choices which don’t support a healthy body. A successful and helpful tour requires a few elements.
1. Variety: The health food store tour should cover all the sections of the store, produce, meat, fish, bulk, dairy, condiments, snacks, cereals, sweeteners, flours, bread, cookies, etc.
2. Advice: The client should be advised how to make their own determination between a healthy and not so healthy choice. Illustrate how to read a label and what to look for when making decisions.
3. Choices: Be sure to show the client which healthy foods you and your other clients have found to be both healthy and delicious as alternatives to foods they may be currently eating. Give them tips for transitioning to a healthy diet.
4. Reference: A grocery store tour can be an overwhelming amount of information for a client to digest in one hour. Be sure to have a reference guide to give to clients to refer back to at a later date.
The health food store tour is one of the most enjoyable and effective tools a health coach can utilize to support a client in transitioning to a healthier lifestyle.